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2012
INCORPORATE
Incorporated as a regular corporation, then as a public benefit corporation
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2012-2015
BUILD: R&D/Product Development
Built a robust, internet-based platform with a global design, utilizing the latest development resources
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2015-2017
LAUNCH: Consumer Market
Focused on mass consumer market, making music learning easy, affordable, and accessible; attracted professional musicians and music educators; business for music teachers; digital marketing focus; market research
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2017
PIVOT: Enterprise vs. Consumer Focus
Focused on newly identified customer segments – schools, government, special needs; pilot programs in schools and veterans administration in Florida; instrument sales and rental
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2018
RELAUNCH
Learnings from pilot showed we could scale in schools; government; reallocated resources; 50+ schools
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